Subliminal Advertising :: GCSE Business Marketing Coursework

Subliminal Advertising 1.) On television, a common technique to influence a viewer is to flash messages or images for so little time, that it almost seems like a flicker that really never happened. Ways that this has been used is by flashing images that are pleasing to the eye, like a flashy color, or maybe even a picture with sexual innuendo. The cheapest technique, usually used by people, like car salesmen, is to ask the viewer a string of questions, which we all know will have the answer "yes." By doing this, the commercial gets you ready to agree with any pitch they are trying to make you buy. 2.) A more cunning way to make you buy a product is to brainwash your emotions, questioning yourself, "Would I be a bad person if I do not by this product?" For instance, the people that would like you to donate money to the sick, hungry children is some run-down village. They show you pictures of babies crying, adults with hardly any meat on their bones. The commercial then claims that by your donation, you can save a life, but if you do not, you're letting a life die. This technique is an effective way, but I believe that there are some ethics involved in purposely tampering one's emotions. 3.) A technique usually described as using "buzz words" is found more in print than on television or radio. If we are scrolling through a newspaper and we see an exciting flashy word, our eyes tend to draw towards it. Companies are entirely aware of this, so that’s why they flash words on their ads like, "FREE," "NEW," "HURRY." Something about these words makes us want to see what the fuss is all about, and to read the company's ad. Now when you do read the ad, there will be "buzz words" embedded into the ad that do not even look flashy. It is always words that do not actually have any significant meaning, but they are added in anyways. For example, words like, homemade, improved, 100%, tasty, just to name a few. 4.) Michael Jordan is selling you Gatorade, Jerry Seinfeld is backing up American Express, and Paul Reiser wants you to use AT&T. Why do these famous stars appear on commercials and ads? The purpose is to subliminally give the product traits that it never even deserves, like wealth, fame, and success.

Essay on Manipulation through Language in The Memorandum

Manipulation through Language in The Memorandum  Ã‚  Ã‚  Ã‚   How one utilizes language to perpetuate certain images or perspectives can greatly influence the way people think. One can use language to manipulate the minds of others and bring them under some form of subjugation. In Vaclav Havel's The Memorandum certain characters use this tactic of manipulation through different means that involve language, and in the process, they gain the authority or recognition they are seeking. Ballas promotes the new creation of the synthetic language, Ptydepe, which reduces humans by mechanizing them for the purpose of a more scientific and efficient system of communication. The language is created so that people will show no emotions or flaws when speaking. This system is analogous to the bureaucracy, which also implements its linguistic power to establish and maintain order in every aspect of The Memorandum's society. Havel illustrates how language is intrinsically omnipotent by exemplifying the drastic effects it can have on people's rationality. The c haracters in the play who use language to their advantage gain power, and those who allow language to control them become victims of the cyclic struggle to systematize humanity.            Ballas is one person who uses language to manipulate and abate people, thereby exercising his power. Although subordinate to Gross by title in the beginning of the play, Ballas manages to finesse Gross into signing the supplementary order for the official introduction of Ptydepe, even though Gross is in opposition to the idea of an artificial language. He uses public opinion over the rubber stamp affair to manipulate Gross into submitting to his demands. Ballas strategically attempts to tell Gross what he be... ... also lapse into self-alienation, unable to identify with who they are as humans. The characters in the play have become so involved in a systematic way of living that they keep a knife and fork in their office drawers that they take with them everyday to lunch "in a solemn, funeral-like procession" (2.12). As long as people allow this oppression of humanity, the circle of power will never cease. In the play, although Ptydepe was eventually condemned as a failure, instead of ridding the organization of the system, Ballas implemented a new method of communication, Chorukor. Just as the play ends as it begins, the system that controls people's actions and thoughts will remain intact until a greater power can control the system. WORKS CITED Havel, Vaclav. The Memorandum in The Garden Party and Other Plays. Trans. Vera Blackwell. New York: Grove Press, 1993.

International Involvement

International Involvement Several significant events took place from 1890-1905 that involved the United States, particularly the United States becoming more involved in international affairs. The United States has been a major player in world affairs over the last two centuries. In the years following its War of Independence, its policies tended to be isolationist, but over the centuries it has transformed, mainly by trade and economic imperatives, into a superpower that exerts military, economic and cultural domination over much of the rest of the world.This paper will outline two major events occurring from 1890-1905. Treaty of Paris 1898 The first meeting for the Treaty of Paris occurred on October 1, 1898 when officials from Spain and the United States congregated in Paris, France. The intent of the meeting was to generate an agreement, or treaty that would put an end to a war, also known as the Spanish American War. The American officials present at the meeting were the Honorabl e Whitelaw Reid, Senators George Gray, William Frye and William Day (Library of Congress, 2010).The outcome of the meeting resulted in Spain receiving 20 million dollars from the United States in exchange for possession of the Philippines. Along with the Philippines being placed under American control, the United States also gained power over Guam and Puerto Rico. The meetings took place over a nine day period and the Treaty of Paris was finalized and signed on December 10, 1898 (Library of Congress, 2010). Venezuelan Boundary Dispute 1895-1899Although most may relate the Venezuelan Boundary Dispute to December 17, 1895, when the United States president at the time Grover Cleveland submitted a letter to Congress practically declaring war on Venezuela, the Dispute essentially initiated in 1841 when Venezuelan officials claimed British military was approaching Venezuelan land with intention of taking possession. The main reason for this was in 1814 Great Britain gained control of Guya na by signing a treaty with the Netherlands without a definite western boundary (Pike, 2010).In result, the British hired a man named Robert Schomburgk, who was a well-known and well respected surveyor, to clarify how far the boundary of the land that the British owned. The survey that Robert Schomburgk conducted in 1835 resulted in an additional 30,000 square miles of ownership for the British (Pike, 2010). This additional territory was later named the Schomburgk Line. However, Venezuela argued the results of the survey in 1841 and claimed that its borders extended as far east as the Essequibo River, which meant that Venezuela was claiming nearly two-thirds of British territory.Years later after gold was discovered in the Schomburgk Line by Britain, Venezuela contested the ownership of the area in 1876, and asked the United States for assistance in the matter, referring to the Monroe Doctrine as rationalization for United States involvement. The Monroe Doctrine (referring to former United States President James Monroe) stated if European countries attempt to unfairly overtake land the United States would view the action as a requirement for United States military involvement (Yale Law School, 2008).The request for United States involvement continued for the next 19 years, but received little response from the United States. The United States finally became involved in 1895 when Secretary of State Richard Olney delivered a letter to British Prime Minister Lord Salisbury, ordering the British settle in court the boundary dispute. Lord Salisbury responded by arguing that the Monroe Doctrine did not apply throughout the world.In December 1895, President Grover found the Prime Minister’s response unacceptable and requested Congressional approval for a boundary commission, which would serve as a â€Å"final deciding panel,† and requested that the United States do whatever is necessary to enforce the findings of the commission (Pike, 2010). Congress ag reed to do so and rumors of War with Britain began to erupt in United States newspapers throughout the country. Once rumors of War circulated in Great Britain Lord Salisbury eventually agreed and submitted his argument of the land to the appointed panel and did not mention anything else of the Monroe Doctrine.Venezuela submitted its dispute as well with the confidence of the outcome favoring Venezuela. Then on October 3, 1899 the panel decided in favor of Great Britain and the Schomburgk Line (Pike, 2010). Although Venezuela was disappointed in the decision and did not necessarily agree with the decision, it did not appeal and, more important, revealed to the world that the United States possessed power throughout the world. Conclusion As previously stated, several significant events occurred from 1890-1905, but more important, the events that took place before and after that time have lso affected the current power status of the United States military and how the world views the Un ited States as a nation. In addition to events such as the Treaty of Paris and the Venezuelan Boundary Dispute, the United States has shown throughout history that not only can the United States accomplish endeavors by employing military force, but it can also assist other countries in solving disputes acting as a logically thinking and fair third party.References Library of Congress. (2010, July 15). Treaty of Paris 1898. Retrieved from http://www. loc. gov/rr/hispanic/1898/treaty. html Pike, J. (2010). Venezuela Boundary Dispute, 1895-1899. Retrieved from http://www. globalsecurity. org/military/ops/venezuela1895. htm Yale Law School. (2008). Monroe Doctrine; December 2 1823. Retrieved from http://avalon. law. yale. edu/19th_century/monroe. asp

Judicial Activism Essay

It is perhaps unsurprising that the liberal court led by Chief Justice Earl Warren from 1953 to 1969 invalidated federal, state and local laws at almost twice the rate of the Roberts court. But the more conservative court that followed, led by Chief Justice Warren E. Burger from 1969 to 1986, was even more activist, striking down laws in almost 9 percent of its cases, compared with just over 7 percent in the Warren court and just 4 percent in the Roberts court. The court led by Chief Justice William H. Rehnquist from 1986 to 2005 was also more activist than the current one, at 6.4 percent. In a new book, â€Å"Terms of Engagement,† Clark M. Neily III of the Institute for Justice, a libertarian group, calculated that the Supreme Court struck down just 103 of the 15,817 laws enacted by Congress in the half-century ending in 2002. â€Å"It is implausible,† he wrote, â€Å"to suppose the federal government hits the constitutional strike zone 99.5 percent of the time.† Mr. Neily urged the Supreme Court to be more active but rejected the phrase â€Å"judicial activism.† After the Supreme Court argument in the case in the spring of 2012, with things looking grim for the fate of his law, Mr. Obama tried to shift the terms of the discussion back to activism. â€Å"I’d just remind conservative commentators,† he said, â€Å"that for years what we’ve heard is the biggest problem on the bench was judicial activism or a lack of judicial restraint — that an unelected group of people would somehow overturn a duly constituted and passed law.† Three months after Mr. Obama’s remarks, Chief Justice Roberts broke with his usual conservative allies and voted with the court’s four liberals to uphold the law. In a joint dissent, the four conservatives said the majority was wrong to portray its ruling as â€Å"judicial modesty† when â€Å"it amounts instead to a vast judicial overreaching.† In a recent essay, â€Å"Why We Need More Judicial Activism,† Suzanna Sherry, a law professor at Vanderbilt University, said the Supreme Court had erred more often in sustaining laws than in striking them down. â€Å"Too much of a good thing can be bad,† she wrote, â€Å"and democracy is no exception.† The article’s central claim is based upon political science research showing that the Roberts Court has been more likely to reach â€Å"conservative† decisions than its predecessors. Liptak reports: In its first five years, the Roberts court issued conservative decisions 58 percent of the time. And  in the term ending a year ago, the rate rose to 65 percent, the highest number in any year since at least 1953. The recent shift to the right is modest. And the court’s decisions have hardly been uniformly conservative. The justices have, for instance, limited the use of the death penalty and rejected broad claims of executive power in the government’s efforts to combat terrorism. But scholars who look at overall trends rather than individual decisions say that widely accepted political science data tell an unmistakable story about a notably conservative court. This distinction is important because the data presented by Liptak suggests that the Roberts Court is such a â€Å"conservative minimalist† court. Indeed, it appears to be the most restrained – or least â€Å"activist† (if â€Å"activism† is defined as willingness to overturn federal statutes or prior precedents) – Court since World War II. According to the data presented with the article in this chart, the Warren, Burger and Rehnquist Courts overturned precedents at an average rate of 2.7, 2.8 and 2.4 per term, respectively. The Roberts Court, on the other hand, has only overturned an average of 1.6 precedents per term. The record on striking down laws shows a similar pattern. The Warren, Burger, and Rehnquist Courts struck down an average of 7.9, 12.5, and 8.2 laws per term, whereas the Roberts Court has only invalidated an average of 3 laws per term. Liptak acknowledges this data at the close of his article, but downplays it with his description: â€Å"The Roberts court is finding laws unconstitutional and reversing precedent — two measures of activism — no more often than earlier courts.† So, while the majority of the Roberts Court’s decisions are â€Å"conservative,† the data Liptak summarizes does not appear to have resulted in a more â€Å"conservative† legal regime, as the Roberts Court has done relatively little to change the law (at least thus far) compared to its predecessors. This is important, because it effectively refutes claims that there is anything particularly radical or â€Å"activist† about the Roberts Court, even if one accepts that it is notably â€Å"conservative.† There is no evidence as yet that the Roberts Court is as willing to challenge federal power as the Court was under Burger (National League of Cities v. Usery) or Rehnquist (Lopez, Morrison, Boerne). There are exceptions, such as some of the Court’s Miranda decisions – which have certainly made the law less protective of criminal suspects and defendants – and Citizens United, but these exceptions are balanced by aggressive liberal opinions in areas like executive power and the death penalty. In sum, even if most of the Roberts Court’s decisions are â€Å"conservative† a substantive analysis of the Roberts Court’s decisions does not reveal a significant rightward shift in the law.

Discuss – Whether or not we should use animals

The use of animals for medical research is a debatable issue with some claiming that for the benefit of science, medical research needs animals and testing on animals is a necessity for the progress of science. Others argue that it is unethical to use animals and any other form of life as some of this research would involve killing of the animals and this is completely unacceptable even for the sake of progress of science. Other alternative methods to killing and using animals should be used for research and study and animals should not be directly used, abused and killed. In fact people advocating protection of wild life and related policies are against the capture and indiscriminate use of nature’s resources even if it is in the grab of betterment for humanity.   This essay deals with both sides of the debate showing the advantages and disadvantages of using animals for testing for betterment and advancement of medical research.Part IWhy animal testing is plausible and can be usedIn most cases, most pharmaceutical companies try new drugs on animals first and also try new chemicals or use animal anatomy to understand human anatomy. Many people believe that medical research as practised by big pharmaceutical companies use animals unethically for business gains and profits. The medical companies have their own research and development units where new drugs are initially tested on animals, especially rats or guineapigs and the effects of these drugs are then generalized on to humans a many clinical symptoms of animals are similar to what is expected in humans.Thus if new drugs are not effective or have adverse impact on animals, the same could be presumed in case of humans for the same drug. This generalization factor is important as companies and scientists claim that they use animals to understand the effects of drug on humans or simply to understand the structure and functions of human by studying animals as it would not be possible to study humans an d their body parts directly and it would also be completely wrong to apply new drugs or use new medicines for illnesses on humans directly without knowing what effects these would have on the body.In fact although before releasing a new drug in the market, companies conduct clinical trials on volunteers after testing these on animals and volunteers get paid for this. Yet the ethical aspect of this, or trying new drugs on humans is again debated but then this is the way medical research has to work otherwise new drugs will not be tested. It is again controversial whether new drugs could be tested artificially say with technical or robotic manipulation and whether drugs could be used on humans directly without testing on animals. How ethical would that be and thus there are two points here that touches on ethical issues.In the first case, animal testing would be unethical and yet testing medicines directly on humans without testing on humans would again be unethical as adverse consequ ences can directly affect human volunteers. For this reason it is almost necessary to test new drugs on animals first before testing them on humans as long as there is no suffering to animals and as long as there is some general research progress expected from such tests.Most people consider animal testing acceptable within limits. In one study by Fenwick and Fraser (2005), drug regulatory reviewers and pharmaceutical industry experts and scientists were interviewed to explore different perspectives on obstacles and opportunities of replacement, refinement and reduction or the three Rs in drug research and development (Fenwick and Fraser, 2005). The study found that most scientists and researcher generally tend to support the use of animals in medical research and suggested that the level of animal use is acceptable in pharmaceutical industry and replacing the use of animals would not be a feasible idea.Part II –Why animal testing is unethical and should not be usedIn the stu dy above by Fenwick and Fraser (2005) the three Rs have been considered as necessary in changing animal research. However this could be implausible as there are obstacles to applying the replacement or refinement of animal testing as there is a lack of non-animal alternatives and other alternatives may not fulfill the needs for statistical validity and industry. Also regulators could depart from certain patterns of animal use and in some cases commercial objectives are more important than following the three Rs. Less animal-testing could also jeopardize human safety according to some.However three Rs with replacement and refinement in testing could mean genetically modified animals and better animal models with drug use on gene actions and changes. The re-use of animals and using sufficient number of animals are also some of the issues. In some cases regulatory studies are combined so that animal data is minimized yet fulfill regulatory requirements.Fenwick and Fraser (2005) suggest ed that following the three Rs would be in accordance with industry priorities and validation of alternative methods would also be necessary. Greater consensus would be required in certain areas of disagreement related to animal testing according to the authors and these are issues related to death and re-use of animals and also whether pilot studies and alternative methods would contribute to reduction in the number of animals (Fenwick and Frazer, 2005).Thus animal use and testing is consider unethical due to matters related to death and reuse of animals and the use of too many animals could also be reduced with better more advanced tests that would require fewer samples and could be done more efficiently.Part III –Summary of both the viewsThus as seen, there are many reasons for which animal testing could be useful or even unethical. Death of animals would be suggesting against it and medial progress and usefulness for human drugs would be the strong points. It is important to develop alternative methods of testing that could replace the use of animals in medical research and according to Wilcox (1998), the US Food and Drug Administration or FDA is committed to facilitating the development and validation of new testing methods that could reduce or minimize the use of animals. The international science community has been challenged to develop and discover methods that could obviate the need for animals for extrapolation to human situations and conditions in case of pharmaceutical research.The appropriate mechanisms of toxicity and hazard and safety decisions should be known and the FDA is focused on protecting public health by successfully integrating science and social causes. The agency’s broad regulatory responsibilities relate to understanding the use of vaccines, drugs, blood supply and medical devices as also veterinary drugs and animal feed. The FDA has been in regulating the principles and alternatives of animal testing in medical resear ch.The FDA tries to identify the gaps between industry and academia especially in terms of communication or data gaps and methods gaps and supports in developing new research data and methods to find alternative methods of testing for drugs aiding in the regulatory decision making process. Wilcox (1998) suggests that a new paradigm introducing new and validated testing methods for the FDA scientists is emerging and this is responsible for application and acceptance of regulations in testing.A study by Williams et al (2007) investigated the use and impact of animal testing for research and teaching purposes and the awareness of these regulations among public and the opinions related to this. In a study by Williams et al, an independent telephone study was conducted to collect information on awareness and interest in the use of animal testing for medical research and whether individuals have confidence in such regulations and principles.The study obtained data from 750 individuals in NZ and 33% of the respondents expressed interest in the issue with 39% interested in animal testing for research and 21% showed interest for teaching purposes. Most respondents between 68%-72% suggested that animal testing would be acceptable if there is no unnecessary suffering to the animal and that regulated within the principles of medical research.However most people felt that animal research would be completely justified in case of research on life threatening and debilitating illnesses such as cancer and would also be justified when testing cosmetics and products that can do little or no harm to the animals.   8% of the respondents knew something about regulations dealing with animal testing in medical research.Williams et al (2007) thus suggested from the study that majority of the individuals were not interested in the issue although most who did accepted that animal testing is completely acceptable as long as there is no unnecessary suffering or in case of minimal advers ity or in case of medicines for life threatening illness. Thus there may be certain social opinions on the use of such drug trials on animals considering the seriousness of the research and the results expected.BibliographyAndreas-Holger MaehleGeneral Conclusions: Experimental Pharmacology and Therapeutic InnovationClio Medica/The Wellcome Series in the History of Medicine, â€Å"Drugs on Trial† by A-H. Maehle , pp. 311-315(5)Fenwick, N.P.;  Fraser, D.The Three Rs in the pharmaceutical industry: perspectives of scientists and regulatorsAnimal Welfare, Volume 14,  Number 4, 2005, pp. 367-377(11)Gerdts, Volker;  Littel-van den Hurk, Sylvia van Drunen;  Griebel, Philip J;  Babiuk, Lorne AUse of animal models in the development of human vaccinesFuture Microbiology, Volume 2,  Number 6, 2007, pp. 667-675(9)Roberts, Stephen M.Ethical Issues in the Use of Data from Testing of Human Subjects to Support Risk AssessmentHuman and Ecological Risk Assessment, Volume 7,  Numb er 6, 2001 , pp. 1569-1573(5)Williams, V.M.;  Dacre, I.T.;  Elliott, M.Public attitudes in New Zealand towards the use of animals for research, testing and teaching purposesNew Zealand Veterinary Journal, Volume 55,  Number 2, 2007, pp. 61-68(8)Wilcox N.L.FDA position on validation and acceptance of alternative methodsToxicology Letters, Volume 95, Supplement 1, 1998 , pp. 31-31(1)

Etruscan - Byzantine Essay Example | Topics and Well Written Essays - 500 words

Etruscan - Byzantine - Essay Example It is also characterized by neighboring columns, superimposed and engaged, serves as an embellishment to the structure. Roman style is also characterized by an elevated high base steps rising to a deep portico which was a strong influence of the Etruscan style of architecture. Hagia Sophia, which is located in Istanbul formerly Constantinople, on the other hand, is one of the best examples of the Byzantine architecture. Although there are a lot of existing styles that concentrated on a religious theme, Byzantine architecture’s strong feature is that the structures built during this time were meant to glorify the church. This style is set apart by great domes, smaller domes and half domes supported with pedentive, huge columns, round arches and abundant use of color, decorative and glass mosaics. Both architectural styles have a distinct characteristic that distinguish it from others. Pantheon has a top heavy appearance and an imposingly large entrance like most temples in this era. Hagia Sophia, however, is somewhat inviting. Although Byzantine also uses columns in their architectural design, the Roman style has more columns that somewhat overlaps each other just by looking at it. Both structures made use of domes, the difference however was that Pantheon has only one while Hagia Sophia has several. Initially, Pantheon was believed to be created as a temple for the gods.

Effective Approaches in Leadership and Management Essay - 4

Effective Approaches in Leadership and Management - Essay Example This research will begin with the statement that there is a significant shortage in the number of nurses around the globe. Many countries including the United States strive to deal with this problem since it’s the mandate of the respective governments to safeguard the health of its citizens. According to recent studies, the shortage is likely to worsen if responsible authorities do not take the appropriate corrective action. By 2020, estimates point that there will be a 36 % deficit in the number of nurses available to care for patients in the U.S if there are no corrective measures. The current deficit impedes the ability of the nation to handle all its medical cases and presents a cause for worry in the event of a disastrous health event. Therefore, nursing leadership and management have roles to play in correcting the current situation while also taking the future of nursing into consideration. It necessitates retaining current nurses and recruiting qualified ones to fill t he gap. There is a host of factors that cause the shortage of nurses. Some of these influences include high levels of nurse turnovers and poor nurse retention strategies, an ageing workforce, overworking of nurses poor working conditions, inadequate remuneration, shortage in the nursing faculty outputs and other better career options for women.   The strained relationship between hospital administrators, poor hospital staffing, and organization and personal reasons are the major influences causing increases in the rates of nurse turnover.